(Even if you feel you're not 'expert' enough, have NOTHING to say and no clue where to start)
This is perfect for you if:
You know that your followers love listening to podcasts
You've heard that podcasts are the future but you feel intimidated by the tech set-up
You feel like you have no time for creating content or posting on social media but you wish you could provide free information for your audience
You feel like the blogs you're writing get read by NO ONE and wish there was a different way to get your wisdom out into the wider world
You have so much knowledge in your head that you're bursting to share with the world...but you don't know how
You think there isn't much point because ChatGPT is going to take over the world anyway (I'll explain why ChatGPT can be a friend rather than a foe!)
... you could come up with fresh, new content regularly that your audience immediately resonate with?
... you were never stuck for ideas for what to say to your audience?
... you could create meaningful connections with your followers so they build a rapport with you - before they even get on a discovery call with you?
... you could get yourself more widely known and onto other people's platform as an expert?
But let's face it – you either have Googled it and were intimidated by the tech and the ins and outs of what to do or you just don't think you have enough to say to your audience so don't see the point of starting.
I know how you feel – I spent 6 months thinking about starting a podcast before actually Googling it. And then I got so overwhelmed by all the decisions I thought I needed to make and all the things I thought I needed to do/setup/buy first that it was another 3 months before I took the plunge.
I'm making this easier for you. I'm going to help you go from 'I'm thinking about it' to 'This could happen' to 'I've done it!'
During our two hours together I'll help you...
Come up with enough episode ideas to cover you for the first 6 episodes
Decide on a format, a name and frequency and purpose
Cut through the tech confusion and explain why I use what I use
Choose your equipment - or decide not to buy any!
I'm not an expert on marketing, podcasting or content creation. But I am a nutritionist who got so confused by all the advice from marketers, podcasters and content creators that I made the world wait before getting my knowledge out into the world. I don't want that for you!
Using my personal experience starting my podcast, through the ups and downs along the way - and the consistent downloads, despite taking almost a year off for maternity leave - I am going to help you get out of your head and into the world with all the brilliant knowledge on your podcast.
I launched my podcast for exhausted mums during the first lockdown, after thinking about it for nearly a year. I had no idea whether I had it in me to post something every week - in fact I was pretty sure I'd run out of ideas within a few months. 3 years, 100 episodes and over 10,000 downloads later I know for sure I have A LOT to say – and I can't see it ending!
I've spoken to many other nutritionists who say 'I wish I had your confidence to launch a podcast! I just don't think I have enough to say that people would want to hear.'
I'm here to help you get the incredible knowledge you have out of your head and into your recording studio (AKA your bedroom if you're anything like me!) so you can share your expertise with the wider world.
Starting a podcast has been one of the best business decisions I ever made - it's a low cost, high impact way to reach your audience, and it's an amazing way to connect with others in your industry and build a referral network in a completely authentic, non-sleazy way.
Join the live training at 1pm on Tuesday 10 October
https://whereby.com/tashadcruz
Once the recording is ready it will be uploaded in the lesson.
In this lesson we'll talk about:
Coming up with topics to talk about
Writing the first few episodes
How to repurpose your content
Guests and being a guest
Marketing and launching
By the end of the hour you'll have a bank of topics you'll be so excited about you'll want to start recording! And you'll know exactly why starting a podcast will position you as an expert in your chosen niche.
Join the live training at 1pm on Wednesday 11 October:
https://whereby.com/tashadcruz
Once the live recording is ready it will be uploaded here
In this lesson we're going to cover tech, equipment and the nitty gritty of setting up:
Coming up with a name
Deciding on format, frequency and purpose
Where and how to record
Essential equipment
Choosing music, creating artwork, editing software and hosting platform
This is a whistlestop tour so notebooks at the ready! By the end you'll know exactly what you need - and feel reassured that it's a lot simpler than you think.
Find here extra resources and helpful material to support you getting started
When: Live via Whereby at 1pm on Tuesday 10 October and Wednesday 11 October.
How long: Each session will be around 1 hour, but I will stay a little longer for Q&As if necessary.
What: Mix of me teaching and you doing some brainstorming so you will come away with some tangible content you'll be itching to do something with.
Replays: Available soon after the Lives hosted on the teaching platform Podia (what you're using to read about this course on!). The replays are available indefinitely, as long as I continue to run my business.
Support: You can email me with questions during and after the course. If there is enough interest, I will run a one-week intensive to get your podcast planned, recorded and published with accountability.
Bonuses
Step-by-step checklist to create, record and publish your podcast
Podcast Startup Playbook to work through during the course and after
All the As to your Qs here...
Honestly, I don't know. Possibly never. I'm running this after being asked about starting a podcast so many times I decided to just formalise it! I'm first and foremost a nutritionist, not a marketing guru or business coach so this is not a main focus for me! I just happen to know how to start a podcast and enjoy helping people out...
Yes, the lessons will be run live at 1pm each day but the replays will be available soon after. You'll have access indefinitely, so long as I continue running my business!
It's £30 for the course.
If you’re on parental leave, have just graduated, in your first year of business or just can’t afford to pay full price right now — there’s a lower, no-questions-asked price of £15 for the course. Just email me on tasha@tashadcruz.com and I'll send you the discount code.
Yes... because you're obviously THINKING about a podcast, even if you don't think you've got enough to say! There are so many different things you can put on a podcast - I regularly do interviews with other experts and I recently published a guided relaxation that was hugely popular. You can do episodes that are 1 hour long of 3 minutes long - both have their merit! So even if you think you don't have it in you, come along and surprise yourself - in the first session we will come up with enough ideas to fill your first few episodes.
I know how you feel! I work 2.5 days a week around childcare so I know what it's like to feel busy all the time. Like anything new, the first few times you do it it will take a while to make sure you've got everything you need and done it right. But soon it becomes like clockwork. The skill comes in minimising your writing time - and that comes with practice and a little know-how on what to include (and a little AI magic to get rid of ums and ahs... so you sound like you know what you're talking about even without a word perfect script)
Nah, I told you - this isn't my main gig! I genuinely just want to help my nutrition colleagues who keep asking me how to set up a podcast. I truly believe that podcasts are THE BEST way to get expertise and knowledge out - and the more people get used to listening to podcasts for knowledge the better.
You may have seen courses for starting a podcast for £600 upwards - I genuinely can't think what you need to know about starting a podcast that would warrant that sort of cost (unless you're planning to monetise it directly - in which case I'm not your gal!).
I don't have anything to upsell after BUT if there is enough interest to form a group, I might consider a 1-week intensive to get the tech nailed and the podcast published with accountability.
Email me on tasha@tashadcruz.com or DM on Instagram with all your questions and I'll be happy to answer them!
I reckon this is the perfect time to start a podcast for you. Remember, you are in total control of the content so you get to choose what you put in it. It's a brilliant way to start showing your personality, building your mailing list and getting your interest and expertise out there. You can talk about how you came to start training as a nutritionist, what your struggles were that led you down this route, your favourite way to stay healthy in an ultra-processed world - honestly, anything goes in a podcast!